ISR’s First Anniversary: Social Impact House at Wheelhouse
Mostest planner Sophie worked alongside ISR to bring its first Social Impact House to life, coordinating a five-story celebration of brands, creators, and nonprofits in Tribeca.
Event Overview
Influencer Social Responsibility, a social impact agency for influencers and brands who care, celebrated its first anniversary by taking over Wheelhouse’s five-story Tribeca loft for the first-ever ISR Social Impact House.
The event brought creators together with brands and nonprofits that care about making a difference. Throughout the loft, guests could meet the organizations shaping the future of impact and take part in activations built around giving back, self-expression, and the causes closest to them.
The Goal
ISR wanted its first anniversary to feel like more than a birthday party. The Social Impact House brought together creators, brands, and nonprofits that care about using their platforms for something meaningful.
The Mostest Approach
Planning and coordination. Mostest planner Sophie worked alongside the ISR team to organize the event and coordinate the many partners taking over the five-story space. With each brand creating its own experience, she helped keep the full event connected while giving every activation room to stand out.
The guest experience. Fluent Magazine hosted the inFLUENTcer Carpet, spotlighting creators and changemakers alongside the causes they care about. Custom ISR Times newspapers carried the celebration throughout the space.
Guests could stop by Mastercard’s “Giving Back Is Priceless” station to write down their goals for 2026 or visit Spring Fertility’s photo booth and learn more about fertility and family planning. RPZL created custom totes and bows, then treated guests to complimentary blowouts before the event.
HelloFresh took over the kitchen with samples and a donation to No Kid Hungry for every guest who signed a meal-kit box. CoverGirl offered winter glam touch-ups, while SNIF created a self-love and affirmation activation inspired by its ME fragrance.
Arm & Hammer’s Kitty Corner brought custom cat-parent mugs and live pet illustrations into the mix. Wander + Ivy kept the single-serve wine flowing throughout the celebration.
The flowers. The SBBlooms Pro package filled the loft with silk florals, adding color and texture across all five stories without competing with the individual brand moments.
Social capture. The Mostest team documented the event as it unfolded, capturing the inFLUENTcer Carpet, partner activations, and the details that made the first Social Impact House feel distinctly ISR.
The Results
ISR celebrated its first year with an event that put its purpose in the room. The Social Impact House gave brands and nonprofits a hands-on way to share their work while creators could connect with the causes behind it.
Instead of simply talking about social impact, the event invited everyone to participate in it.
The Vendor Team
Host: Influencer Social Responsibility (@influencersocialresponsibility)
Mostest Planner: Sophie
Planning, Coordination + Social Capture: Mostest (@joinmostest)
Venue: Wheelhouse (@wheelhousegroup)
Florals: SBBlooms (@sbblooms)
inFLUENTcer Carpet: Fluent Magazine
Event Partners: Mastercard, CoverGirl, RPZL, City Harvest, Safe Horizon, Arm & Hammer Cat Litter, Spring Fertility, Tinilux Jewelry, Wander + Ivy, SNIF, Quincy, SAUZ, Aeston West, and Content Bar
Why It Worked
Every activation gave guests something to do, learn, or contribute. The brands showed up with experiences rooted in their own values, while ISR gave them a shared purpose under one roof.
Behind the scenes, Sophie helped keep the planning and coordination moving so the ISR team could spend its first anniversary with the community it built.
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“"We worked with Sophie from Mostest on event planning and coordination and she was incredible””
